Give the Biggest Gift of All
With Adventures by Disney, you can give the biggest gift of all—the gift of traveling together with loved ones and a lifetime of magical memories.
Project:
Give the Biggest Gift of All
Client:
Adventures by Disney
Instead of giving material gifts for the holidays, you can give the biggest gift of all—the gift of traveling together with loved ones and a lifetime of magical memories—through Adventures by Disney, Disney’s esteemed guided travel brand.
Inspiration + early development
Initially, our campaign concept was very inspired by the lyrics of “It’s a Small World.” We wanted to create an interesting contrast between the lyrics of the iconic song and the concept of our campaign, and I was heavily drawn to the beautiful and enchanting work of Mary Blair, the legendary designer behind the “It’s a Small World” attraction.
Designing this campaign's key visual was an enjoyable experience for me. I aimed for a snowglobe-like appearance, incorporating a diverse assortment of some of Adventures by Disney's most beloved travel destinations.
I designed the campaign color palette to feel warm and welcoming, with golds that are well-suited for the holiday season. These tones also align with the premium nature of the brand.
Sophisticated envelope design featuring the campaign key visual
Envelope’s contents featuring an Adventures by Disney 2020 Destination Guide and pop-up card
It was an fun challenge to rethink the key visual into layers for this pop-up card that would serve as a gift to reveal an upcoming Adventures by Disney trip for a loved one.
Pop-up card includes a space for the gift-giver to fill in the gifted Adventures by Disney trip
Full envelope package: special holiday envelope, 2020 Destination Guide, letter, and pop-up card
(Video art directed by Art Director Natalie Krakirian)
Client — Adventures by Disney
Year — 2019
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Designer — Unitha Ramirez
Group Design Director — Agnete Oernsholt
Creative Director — Carolina Saraiva
Art Director — Natalie Krakirian
Copywriter — John Axtell
Animation — Lobo
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