Tomorrow is Just a Dream Away
Project:
Tomorrow is Just a Dream Away Campaign Style Guide
Client:
Walt Disney World Resort
Alarm rings. Wake up. Go to work. Come home. Go to sleep. Alarm rings. Wake up—everyday can feel monotonous, but we can recapture the optimism of tomorrow with a statement full of glee:
“We’re going to Disney World!”
Suddenly, days leading up to a Disney World vacation become brighter. Families bust out their old Mickey ears. Young adults create a list of must-have foods. Children dream of castles and lands, familiar and new. The instant you start planning a trip to Walt Disney World, a great big beautiful tomorrow is just a dream away.
The following is a cohesive style guide that details the campaign mark, color palette, usage guidelines, and more.
To see more about the project, please view the greater project page here.
Client — Walt Disney World Resort
Year — 2020
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Designer — Unitha Ramirez
Design Director — Will Gay
Art Directors — Jesus Diaz, Crystalyn Simpson
Copywriters — Dennis Chalifour, John McCall, Frankie Ainsworth
Calligrapher — Leo Rosa Borges
Film — The Mercadantes
Photography — Nem Perez
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