Mickey & Minnie's Runaway Railway
Project:
Mickey & Minnie’s Runaway Railway Campaign Style Guide
Client:
Disneyland Resort
You’re invited for a special screening of Mickey’s and Minnie’s latest cartoon short, “Perfect Picnic” at the colorful charming El CapiTOON Theater in Mickey’s Toontown! But that’s not all. Step into this whimsical cartoon world and join Engineer Goofy for an off-the-rails train ride adventure!
The following is a cohesive style guide that details the attraction’s campaign logo and various lockups, color palette, usage guidelines, and more.
Client — Disneyland Resort
Year — 2022
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Designer + Style Guide Copywriter — Unitha Ramirez
Group Design Director — Agnete Oernsholt
Associate Creative Director — Jackie Soldano
Art Director — Laney Roberts
Copywriter — Alyssa Dancel
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