Disney Magic at Sea
Disney Magic at Sea, a sub-brand of Disney Cruise Line, extends the enchantment of Disney to international markets, utilizing the mobility of Disney Cruise Line's fleet of ships. Disney Cruise Line embarked on a momentous endeavor to bring its unparalleled magic to Sydney, Melbourne, Brisbane, and Auckland for limited-time sailings from October 2023 to February 2024.
To swiftly generate widespread awareness and anticipation, Disney Cruise Line orchestrated an out-of-home (OOH) campaign that captivated a staggering audience of 9.7 million people, amassing an impressive 136 million impressions throughout Australia and New Zealand.
Project:
Disney Magic at Sea — AU & NZ Campaign Style Guide
Client:
Disney Cruise Line
Disney Magic at Sea, a sub-brand of Disney Cruise Line, extends the enchantment of Disney to international markets, utilizing the mobility of Disney Cruise Line's fleet of ships. After a triumphant debut in the UK market, Disney Cruise Line embarked on a momentous endeavor to bring its unparalleled magic to Sydney, Melbourne, Brisbane, and Auckland for limited-time sailings from October 2023 to February 2024.
To swiftly generate widespread awareness and anticipation, Disney Cruise Line orchestrated an out-of-home (OOH) campaign that captivated a staggering audience of 9.7 million people, amassing an impressive 136 million impressions throughout Australia and New Zealand and 91% occupancy sold after just one month for the season.
The following is a cohesive style guide that details the brand’s logo and various lockups, color palette, usage guidelines, and more.
To see more about the project, please view the greater project page here.
Client — Disney Cruise Line
Year — 2022
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Designer + Style Guide Copywriter — Unitha Ramirez
Design Director — Agnete Oernsholt
Art Directors — Christian Allison, Chris Pletcher
Copywriter + Style Guide Copyeditor — Frankie Ainsworth
Digital Designer — Jorge Aguilar
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